PCG adds Moissanite Line of Jewelry to our Product Categories

Ladies and Gentlemen in Pawnland!

Be sure to stop by our booth in Vegas at the NPA show to check out new line of Moissanite essentials we are offering up in the Pawn Space. Moissanite provides a great alternative for those who want the diamond look at a fraction of the price!

More brilliance… more fire… more compliments!

Moissanite was discovered over a century ago in an ancient meteorite by Dr. Henri Moissan. More brilliant than a diamond at a fraction of the cost, more durable than a sapphire, ruby, or emerald, nothing  compares to or outshines Moissanite.

Beauty forever.

Moissanite’s beauty is due to the physical, chemical, and optical properties of its crystals. The gem has exceptional brilliance due to a remarkably high refractive index of 2.65- 2.69, fire thanks to an exceptional dispersion of 0.104, and is second only to a diamond on the Mohs scale for hardness. Here’s how Moissanite compares to other gems.

 

 

GEMSTONE COMPARISON

GUIDE

BEAUTY DURABILITY
 

BRILLIANCE REFRACTIVE INDEX (RI)

 

FIRE

DISPERSION

 

LUSTER

(REFLECTIVITY)

 

HARDNESS MOHS SCALE

 

 

TOUGHNESS

 

 

MOISSANITE

 

2.65-2.69

 

0.104

 

20.4%

 

9 .25

 

EXCELLENT

 

 

DIAMOND

 

2.42

 

0.044

 

17.2%

 

10

 

EXCELLENT*

 

 

RUBY

 

1.77

 

0.018

 

7.7%

 

9

 

EXCELLENT**

 

 

SAPPHIRE

 

1.77

 

0.018

 

7.7%

 

9

 

EXCELLENT**

 

 

EMERALD

 

1.58

 

0.014

 

5.1%

 

7.50

 

GOOD  TO POOR

 

*In cleavage direction, toughness is “good”               **Except twinned stones

Reference: Diamond Grading ABC The Manual, Verena Pagel-Theisen, G.G. F.G.A., page 178.

Moissanite is your profitable answer to diamond sticker shock!

A customer comes in expecting to get a great deal on diamond jewelry – experiences sticker shock and is walking out of the store.

What do you do?

Lose the customer or give them an amazing, brilliant, and beautiful profitable alternative.

A customer comes in to pawn a guitar, silverware, stereo, or TV to get his girlfriend a beautiful diamond ring or earrings. When he understands the high price of diamonds he bee-lines for the door.

What do you do?

Let them leave?

Suggest a cheap imitation?

Or Sell them a beautiful, high margin Moissanite ring or other jewelry pieces.

Girlfriends walk into the store looking for earrings to wear that evening to impress their boyfriends at the big gala event or dance. Thinking they can get a great deal on diamond studs, a pendant, or beautiful ring, they look at your merchandise. Realizing that their budget is way below what you can offer in diamond jewelry they start to stroll out chatting about other alternatives.

What do you do?

Open the door and declare “Come back soon!” or

Join their chat and direct them over to your sparkling moissanite jewelry case?

Now you have the solution for an everyday situation that will continue to reap growing profits day after day, month after month, year after year.

The Essentials

A collection of classics from stud earrings, to solitaire pendants, and timeless rings. Our Essentials can be as unique as the customer desires, as they accommodate nearly all sizes and shapes of center stones. Settings vary from prong-set to tension-set and may be crafted in White Gold or Sterling Silver.

 

 

 

Halo Collection

There is nothing more dazzling than Moissanite jewelry with a halo design; featuring perfectly cut center stones surrounded by a halo of pavé accent stones. They sparkle like no other gem. From romantic engagement rings, to classic studs, and pendants, this beautiful style creates a bold look that is simply unmatched in its radiance.

 

The Moissanite Money-Maker Program is a profit center for your business.

The Moissanite Money-Maker program provides you with a simple one-step profit center and puts you immediately into the high-turn, high-margin jewelry/bridal/wedding business.

This profitable program comes in a “Kit” with 12 ring pieces in 14K white gold, yellow gold, or sterling silver. Each exclusively selected engagement ring, fashion ring, pendant, and pair of earrings can create high turns with your customers. All jewelry is preset in a customized designed display with informational customer brochures included.

When your Kit arrives just open up the box and your new profit center is up and running immediately. Just place the display it in your showcase and you are ready to give your customers the most brilliant alternative to expensive diamonds.

Ready to get started?

Contact:

 

Jerry Whitehead

Pawnshop Consulting Group, Inc.

8501 NW 77th St

Tamarac, FL 33321

954-540-3697

jerry@pawnshopconsultinggroup.com