• 900 Egan Way CT., Burleson Texas 76028

  • Pawn Shop Operations

    MarketBlazer Presents – Technical Marketing Session for Pawn Summit 2019

    PCG is proud to introduce OUR go to Gurus Ray Perry and Mark Z. Fortune, two prominent leading best selling authors and master market developers will be deciphering Technical Marketing in a comprehensive inner-active LAB at the Pawn Summit this year !!

    Session Title: 7 Steps to a Total Online Presence for Your Pawn Shop Operations

    Session Description:

    Marketing changes as fast as you can follow it. But a systematic approach to a
    Total Online Presence will give your pawn shop the best chance to beat the
    competition and open new opportunities and increase sales.

    session is for Pawn Shop Owners who:

    • Struggle
      to stay on top of the fast-changing world of Digital Marketing
    • Aren’t
      comfortable with website development, search engine optimization (SEO), social
      media, or content marketing, but know they are critical to their success
    • Know
      that they can succeed in Digital Marketing with the right system
    • Are
      frustrated with their marketing partners and understanding their marketing ROI

    Marketing Description:

    you struggle to build your online presence and measure its impact on your
    business, this session is for you. Ray L. Perry and Mark Z. Fortune, both of
    whom are best-selling authors and Master Marketing Consultants, will de-mystify
    Digital Marketing and show you precise steps you can take to generate more
    business and outpace your competition.  You’ll also learn how to build and implement a
    Total Online Presence system to generate a real return on your marketing

    Takeaways from this

    this session you will learn:

    • How
      to build and maintain a Total Online Presence that generates solid leads
    • How
      to get it all done without adding yet another full-time job to your plate
    • How
      to make sure your website, SEO, and social media all work together to grow your

    attendees will receive a Free copy of Ray and Mark’s new book Digital Marketing for Pawn Shops.

    How does this session
    offer a new and innovative understanding of Digital Marketing?

    primary frustration we see with Small Business Owners every day, when it comes
    to Digital Marketing, is throwing tactics up against a wall and seeing what
    sticks – new website, SEO, Google Ads, Facebook Ads and Social Media – all
    without a focused system for determining how to get a fantastic ROI.

    a solid strategy and system for building and managing your Total Online
    Presence, your unique value and how you’re going to educate and persuade your
    target market that you’re the best solution for their problem, all those
    tactics will fall on deaf ears. Only through a systematic approach to marketing
    sustained over time – which will be outlined in detail in this session – can
    small business owners get better results with less frustration.

    Speaker Bios:

    Ray L. Perry

    Ray L. Perry is a master marketing consultant,
    business advisor and author of Guide to
    Marketing Your Business Online
    (2011) and co-author of:

    • Renewable Referrals: How to Cultivate
      More Profits
    • The Small Business Owners Guide to Local
      Lead Generation: Proven Strategies & Tips to Grow Your Business
    • Do Leadership: A Step-by-Step Guide to
      Doing Thought Leadership

    • Content Marketing for Local Search:
      Create Content that Google Loves and Prospects Devour
    • Avid Strategy: How Focus, Culture and
      Commitment Can Grow Your Small Business
      (coming soon)
    • Marketing
      Guides for Small Business eBooks: Local SEO, Google AdWords and Reputation

    is also a featured author on Duct Tape Publishing. To learn more about Ray’s
    books visit www.amazon.com/author/rayperry

    is the founder and Chief Marketing Officer at MarketBlazer, Inc., a
    technology-based marketing agency specializing in small business lead
    generation, lead conversion, and customer engagement. Ray brings to the
    MarketBlazer team nearly three decades of leadership expertise in operations,
    sales, and marketing of technology products and services within start-up and
    high-growth entrepreneurial environments, plus C level management experience.
    Ray understands the marketing process and its role in supporting the growth of
    small businesses.

    combines their unique 7 step marketing framework and strong technology
    expertise with the latest marketing tactics, including online marketing,
    content marketing and social media marketing to develop solid long-term inbound
    marketing strategies for clients. The MarketBlazer goal with marketing is
    simple and straight forward; To help
    your business thrive.
    To learn more about improving your small business
    marketing visit www.MarketBlazer.com.

    is a Master Marketing Consultant certified by Duct Tape Marketing, specializing
    in developing a unique marketing strategy focused on your ideal customers and
    designed to set your business apart from your competitors. Ray is also a
    StoryBrand Certified Guide, specializing in developing engaging content to
    improve your messaging and tell your unique story. Additionally, Ray is a
    Customer Value Optimization Specialist certified by Digital Marketer,
    specializing in developing optimized sales funnels for generating higher
    quality leads at a lower acquisition cost.

    Ray L. Perry:




    Mark Z. Fortune

    Mark Z. Fortune is a small business marketing
    consultant, Master Certified Duct Tape Marketing Consultant and a co-author of
    the recent Amazon bestseller The Small
    Business Owner’s Guide to Local Lead Generation
    .  In 2014, Mark began pursuing a long-time
    dream and opened his firm, Fortune Marketing, with the goal of working with
    small businesses to help them grow and prosper. 
    As the son of a small business owner, he grew up seeing the challenges
    small business owners face every day from competitive pressure and time
    constraints.  Mark believes that the
    challenges in small business sales and marketing are not insurmountable; they
    can be met with a disciplined and focused approach.  He believes that the technology and media landscape
    today make it easier than ever before for a small business to compete and win
    against larger competitors.  Mark
    particularly enjoys working with small businesses because results are easiest
    to see when working with a small business, and it’s easier to tweak and adjust
    marketing strategies for small businesses without having to navigate multiple
    layers of bureaucracy.

    has lived and worked in Little Rock for over 20 years.  When he’s not working to help small
    businesses grow, Mark spends his time with his wife and two children, following
    Arkansas Razorback sports, playing and listening to music, and trying to
    improve his golf game.  Stay updated on
    small business marketing topics on his blog at www.fortunemarketinginc.com.

    Mark Z. Fortune:

    Facebook:  www.facebook.com/fortunemktginc

    Twitter:  www.twitter.com/FortuneMktgInc

    LinkedIn:  www.linkedin.com/in/markzfortune

    Jerry Whitehead – Pawn Shop Consulting Group, LLC.

    Register for the “Pawn Summit” right here: