• 900 Egan Way CT., Burleson Texas 76028

  • CROSSOVER EXPO Presenter Schedule


    Conference & Trade Show May 9th through May 12th

    Fellow Pawn Fans and More

    We are fast approaching one of the BEST educational and trade-show programs held anywhere in the world today. The CROSSOVER EXPO this year is shaping up very nicely with over 15 high level educational seminars being presented along with a full-blown trade show component attached. We have over 30 vendors in a wide range of products and services that will be presenting at this years show.


    Gaylord Reservation Link for Event

    Tentative Schedule

    Tuesday May 10th

    Breakfast 7AM to 8AM

    • 7:45 – 8:00AM – Jerry Whitehead – Opening Remarks
    • 8:00 – 8:40AM – Brad Huisken – IAS Training
    • 8:40 – 9:10AM – Dan Laube – NXT Solutions
    • 9:20 – 10AM – Tony Gallo – Sapphire Risk Advisory Group
    • 10:10 – 11AM – Watch Trading Company
    • 11:10 – Noon – Jack Brown – Mid-states Recycling
    • Noon – 1PM – Lunch – Served in Trade Show Hall
    • 1:00 – 1:40PM – Steve Mack – Bravo Systems
    • 1:50 – 2:40PM – David Johns – HR Expert
    • 2:45 – 3:20PM – Jamie Smith – Numismatics
    • 3:25 – 4:10PM – Woody Mathews – CPA
    • 4:15 – 5:00PM – Dr. David Barker – Bank Discontinuance, Gold and the Global Economy
    • 5:05 – 6:15PM – Jerry Whitehead – Pawn Shop Consulting Group
    • 6:30 – 8:00PM – Reception Trade Show Floor

    Wednesday May 11th

    • Breakfast 8 – 9AM Trade Show Floor
    • 9AM – 5 PM Trade Show Floor Opens
    • 11:00 – NOON – David Geller – Presentation – Inventory the Killer of Cash
    • Noon – 1 PM – Lunch in Trade Show Area
    • 2:00 to 2:30PM – Mark Lowers / Scott Sweeney – Marshal Sterling
    • 2:35 – 3:00 PM – Josh Davis / David Sigerson Lobbyist – Florida Pawnbrokers Association
    • Cocktail Social 6:00 to 7:30PM Trade Show Floor

    Thursday May 12th

    • Breakfast 8:00 – 9:00AM Trade Show Floor
    • 9:00 – 4:00 PM – Trade Show
    • 11:00 – 11:30 AM – Roberto Doering – Eyeson
    • Noon – 1PM – Lunch Trade Show Floor
    • 1:00 – 1:40 PM – Victor Guzman / Steve Moore –  Presto eCom Systems & ButterMilk Media
    • 4:00 PM – Event Close

    Information on several of our presenters is as follows:

    PRESENTER – Brad Huisken – Founder of IAS Training


    Brad Huisken will lead participants through a fun and motivational seminar on how to introduce, implement and retain a proven productivity improvement program. In today’s environment a pawnbroker has to become a better merchant as well as a pawnbroker. Brad will discuss the Five Benchmarks for productivity improvement along with detailing non-negotiable sales and customer service standards, training techniques and his Top 5 Selling Techniques for Pawnbrokers.  In today’s sales environment the only thing that separates one company from its competition (other companies, the Internet and other places where people are spending their disposable income) is it’s people.  The main responsibility of an owner and a  sales manager is to give his/her people the help, training, and guidance that they need in order to achieve success.  Only through the consistent application of sound business principles can we achieve increased productivity both now and well into the future.

    PRESENTER – Tony Gallo – Sapphire Risk Advisory Group

    PCG and Tony have worked together for many years and Tony has presented and participated at many of our events over the past years.

    Tony Gallo is the Senior Director for Sapphire Risk Advisory Group (www.sapphirerisk.com) with over 30 years of experience in the Loss Prevention, Audit, Safety, and Risk/Emergency Management fields. Tony is a published author on cannabis security and has spoken at various cannabis business conferences across the country.  Tony is considered one of the leading authorities in cannabis and retail security, armed robberies and burglary investigations.  Tony was named 2015 “Most Influential Person in the Southwest Cannabis Industry”.

    All presenters are as follows:

    • Jerry Whitehead – Founder of the Pawn Shop Consulting Group – Latest global trends, best practices and Key Performance Indicators
    • Brad Huisken – Founder of IAS training, a high level sales and development trainer with decades of material and expertise. Brad is one of the most sought after educators in the space today, retail and pawn, another custom created presentation for the EXPO a presentation on the best points of sales and customer relationship management.
    • David Geller – Leading presenter to the Jewelry Industry – David will be providing a piece on the importance of not typing up your capital in inventory
    • David Johns – HR specialist – former HR director for Cash America and one of the founders of Value Pawn, LaFamilia Pawn – A specialized piece on how to select, recruit, maintain and motivate key personnel in your operations.
    • Jamie Smith – Pawnbroker, author – Numismatics Specialist – A high level look at Numismatics, how and why you should be dealing in coins and bullion in your business to enhance your bottom line and attract new customers to your operation.
    • Jack Brown – Mid States Refinery – AS an owner and operator of one of the nations’ largest metals refineries, Jack will be presenting the finer points of how the refining processes work including fire-assays along with high-lighting the new level of high quality fake bullion and precious metals circulating today.
    • Harold Dambrot – Pawnbroker Master – Graduate Gemologist – Harold is one of the most outspoken and intelligent individuals in the industry today. His vast experience in the industry, diamonds, watches, bullion, operations, legislation and his outlook promises to be some of the best insight from some of the brightest minds this industry has ever seen, again, another do not miss opportunity to hear it from one of the industry’s own legends and brightest minds.
    • Steve Mack – Bravo Systems – Steve is the founder of Bravo systems and was the founder of the famed Super-Pawn multi-store operation that was acquired a number of years ago and was one of the most successful pawn chains in history. Today his expertise is information management systems in a SaaS based environment. He will be demonstrating how seamless and easy it is to expand your products and services online to enhance revenues, growth, and bottom lines.
    • Victor GuzmanPresto Ecom Systems – Victor will be doing a piece on technology and the importance of it in your business today from point of sale data management to online presence and digital marketing, an exciting piece from an industry leader in the technology space.
    • Roberto Doering Eyeson Surveillance and Monitoring Systems – Roberto will be doing a piece on how surveillance technology can not only protect assets and personnel, but monitor customer behavior, monitor transactional activity and more.
    • Steven MooreButterMilk Media – Web designer and social media engineer, Steve’s piece will be on the necessity of in-store and online security and the dangers of open-net in your business today, a piece on the new forefront of cyber security and more.
    • Dan LaubeNXT Technologies – Online Marketing, how online marketing drives NEW business in your stores and increases market share and bottom line, efficiently and effectively – a DO NOT miss opportunity as well from an industry online provider.
    • Tony GalloSapphire Risk Advisory Group – Much of what you need to know about staying alert, safe, and secure in your business – Pawn shops have become a desired target for criminal behavior on many levels, internally and externally.
    • Woody MatthewsCPA – Accounting principles and your business, why good financial record housekeeping is so important for your business and new tax implications coming into place for you and your business as well, exploration of tax loop-holes and potential money saving techniques to consider – a high level look from an insiders perspective on better accounting and income tax management – Hugely beneficial piece presented only at the EXPO.
    • Mark Lowers & Scott Sweeney – Lowers & Associates / Marshall & Sterling – Risk mitigation specialists, Mark will be doing a piece combined on risk mitigation and current banking discontinuance issues and more. Mr. Sweeney will be covering various need to know aspects of proper and concise underwriting.
    • David SigersonAttorney / Lobbyist – Florida Pawnbrokers Association, David will be presenting topic matter on how legislators work, how you can effectively navigate in time of crisis and not in time of crisis to protect your rights to do business, status update on Florida legislative activities as well.
    • Joshua DavisFPA president – Pawnbroker – Status of the Industry and the Florida Pawnbrokers Association today.

    For your investment of $199 we are offering up 18 high-level educational sessions with many of the best of the best with a comprehensive trade show production.

    Event Information:

    Event is being held at the Gaylord Hotel in Orlando, May 9th – 12th and PCG has procured a group rate of $169 per night at the host property.

    A link to the hotel to get the promo rate for our event – early booking is a necessity, limited block of rooms!

    Gaylord Reservation Link for Event

    You may register for the event now with this link:

    Registration FORM Link

    Feel free to register directly with the above links and book your hotel room through our hotel portal.

    Respectfully – Jerry Whitehead
    Pawn Shop Consulting Group, Inc.





    8501 NW 77th Street
    Tamarac, Florida 33321 USA